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Qualities of Chain Industry by Mr. Chen Hanxing in 1999 founded, its concept is the music platform with the large bar or West restaurant's space, a different musical styles as dominant, sets of music, bars, restaurants, entertainment, leisure, fashion as one large-scale comprehensive chain. "Nature" of the brand has achieved a leading position in the bar industry in Shenzhen.
Qi Building A, 25th Floor, August 21, 1999, the "nature" to create the first "true color" bar ---- state-owned enterprises "Tomorrow" bar "qualities of the bar in the domestic and international trademark registration;
August 21, 2000, open a second store in Dongyuan Road, East Park Building, referred to as East Park shop;
April 17, 2001, opened its third store in Zhenhua Road (McDonald's on the second floor), referred Zhenhua shop;
October 3, 2001, opened its fourth store in the OCT ecological Square, referred to the OCT shop;
May 1, 2002 at the East Gate Golden World Department Store opened its fifth store, referred to as East stores;
"Tomorrow" bar Xiamen stores opened on April 21, 2006;
November 24, 2006 in Wah Fu Road, Zhenhua Building, Futian District, opened its first "true color" coffee house.
In recent years, the "true colors", "determined to expand to major cities, the" nature "will develop into a national chain. Looking to the future, "" Tomorrow "" target innovation, and ultimately become the the international theme music bars catering brand name.
"Tomorrow" business philosophy and characteristics
"Tomorrow" business philosophy: brand, fashion, international, and health.
"Nature" of the traditional bar, the food and beverage industry, raised to a very high degree of cultural and artistic taste. Six stores a total of eleven regions, reflecting different or avant-garde, or fashion, or classical, or elegant, or the rough atmosphere decoration style, the style of music rock, pop, jazz, country, hip-hop, R & B, electronic music, different regions have different cultural themes. Two stores in East Park, East Gate, complete the scale of its operations and regional, domestic and international rare. "Tomorrow" from 1999, has gone through eight years, in the bar market Who Controls the present era, many bars based sumptuous decor, public relations, marketing, or other unfair means of competition to gain market advantage , but the music culture, wine culture is rarely to be concerned. "Nature" in the bar market is beginning recounts Chongqing to reject "pornography, gambling, drugs, adhere to nurture, promote the music culture (especially music), pub culture as any, and put in a lot of money and human. Qualities of music the driving force behind "," oldies would "," campus band Parade "," hip-hop play ball, the top five brands in the activities of the "qualities of International Flair Competition will be held, or bands, DJ hire, as well as performances The scene lighting, audio equipment, "Tomorrow" has always been to do the whole of China and even the world's best live music, leading music fashion standard to ask themselves, "nature" is always looking for the best meeting point of business and art.
Theme Music Bar features a large stage, professional lighting and sound equipment and monthly huge cost of performing arts, performing arts costs consist primarily of the cost of the band's performances, lighting and sound equipment investment and repair and maintenance costs (especially as the "nature" of culture a local music initiative, "Tomorrow" during the day, free of charge to the musicians venue row refining, more heavier the loss of plant and equipment). This mode of operation, cost structure and expenses, both in Hong Kong and Macao as well as the international rare. But this is the "nature" spare no effort in the music throughout dedication adhere to the spirit consistent with the target.
"Tomorrow" hope to be able to attract high-quality people in the city came to the "nature" through the expression of their own cultural taste, can lead the fashion leisure lifestyle trend in urban health can become a carrier with high-grade urban cultural aspirations to become a local music "refining Star Factory."
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